mTrip has unveiled a new way for tourism boards to promote their cities to travelers by offering white label city guides on iPhone and Android. Local tourist offices are taking mTrip’s technology to create customizable city guides for their visitors’ mobile devices. This is a new and unique way for tourist offices to promote their cities and provide visitors with an exciting way to get around during their travels.
One of the cities to use mTrip’s white label technology is Trondheim, Norway. The tourism board wanted to find a way to create more visibility for its city, which is why they adopted mTrip, a commercial city guide app with over 800,000 downloads. At the onset of the Trondheim Guide launch, the app took first place for travel in the Apple App Store and is doing very well due to the visibility. “When the Trondheim Guide was launched early May 2011 we immediately got very good feedback from the app users and I think mTrip deserves most of that credit due to the quality of their software. I wouldn’t hesitate to recommend the app or working with mTrip to other tourism boards,” says Pl Sommerseth, Project Manager – City of Trondheim.
